‘Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s
Author:
Affiliation:
1. a Queen Mary, University of London
Publisher
Informa UK Limited
Subject
Strategy and Management,History,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1177/1744935907084011
Reference107 articles.
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