Postmaterialism and Value Convergence

Abstract

This study focuses on two central issues regarding the postmaterial value transformation among Japanese youth: whether convergence with Western patterns is occurring and whether a crossover between collectivist and individualist values is taking place. To widen the perspective of the latter hypothesis, the research design compares Japanese projections of their own values with their perceptions of Americans. The Rokeach Value Survey is used in 1972 and 1976. While postmaterial expectations are generally fulfilled in both projections, neither convergence nor crossover fare well. Instead, certain belongingness values emerge as affirmations of both quality of life and egalitarian priorities; rather than leading to a special case, the Japanese evidence indicates there is a more dynamic relationship between cultural continutiy and postmaterial value change than has been previously recognized.