Impact of Information, Technology Infrastructure, Inventory Management and Demand on the Overall Performance of the Pharmaceutical Supply Chain

Abstract

This study was conducted primarily to investigate the impact of information, technology, inventory management and demand on the performance of the pharmaceutical supply chain (PSC). In order to realize the objectives, a structured closed-ended questionnaire was prepared, and responses were collected from retail outlets considering the respondent’s location, size of the store, type of store and association of the store with manufacturers/companies. In total, 103 complete responses were used for the study. It was found that information, technology infrastructure, inventory management and demand all have shown to have a direct positive influence on the overall performance of the PSC. The variables information systems, system software, inventory operations and promotions were found to have the highest association with information, technology infrastructure, inventory management and demand, respectively. The results highlight insights and critical factors that need to be focused on to improve the performance of supply chain operations. The results of the present study can be important for chain personnel involved in decision-making.