Effect of Goal Orientation on Task Performance: Moderating Role of Situational Strength at Work

Abstract

The study examines the effect of goal orientation (GO; performance and learning) and situational strength at work on task performance (TP). A survey of 823 managers from different organizations was undertaken. Structural equation modelling was utilized to determine the validity of measures, and multiple hierarchical regression analysis was conducted to test hypotheses. GO was found to have a significant effect on TP. Moderating effect of the situation on performance goal orientation and TP relationship was also found. Situational strength did not moderate learning goal orientation and performance relationship. The finding indicates that for managerial job, change in constraint affects job performance more than a change in consequences. The study contributes to achievement goal theory by refining its boundaries. It discusses the contribution of the findings to literature and their applications.