Analysing Factors Driving Purchase and Consumption Behaviour Towards Organic Food

Author:

Guru Sunita1,Thanki Shashank1ORCID,Thakkar Jitesh J.2

Affiliation:

1. Institute of Management, Nirma University, Ahmedabad, Gujarat, India

2. National Rail and Transportation Institute (NRTI), National Academy of Indian Railways (NAIR) Campus, Lalbaug, Vadodara, India

Abstract

Personal health, food safety and environmental concerns significantly contribute to the purchase and consumption of organic food. Several countries, including India, are turning their attention to encouraging organic food farming and purchasing to comply with sustainable development goals. This research identifies and analyses the motivational factors critical to the purchase and consumption of organic food and also extends a roadmap to the food industries for sustainable growth. A list of factors driving the purchase and consumption of organic food was extracted from the literature. Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (Fuzzy TOPSIS), Fuzzy Simple Additive Weighting (Fuzzy SAW) and Borda method are used to prioritize the identified motivational factors followed by the sensitivity analysis to simulate dynamic various market requirements and challenges. The findings substantiate that chemical free, no artificial ingredients, good for body, healthy and awareness about health significantly influence the purchase and consumption of organic food products. To ensure sustainable production and consumption of organic food, it is vital for government policymakers, organizations involved in production, marketing and distribution of the organic food to understand and critically evaluate various factors affecting the purchase and consumption intensions of the consumers.

Publisher

SAGE Publications

Reference95 articles.

1. Agriculture Post (2020). 5 Govt schemes, promoting organic farming in India. https://agriculturepost.com/5-govt-schemes-promoting-organic-farming-in-india

2. Could animal welfare claims and nutritional information boost the demand for organic meat? Evidence from non-hypothetical experimental auctions

3. APEDA GOI (2023). Organic certification data under NPOP 2022-23. https://apeda.gov.in/apedawebsite/organic/data.htm.

4. Factors affecting consumer purchase intentions of organic food through fuzzy AHP

5. Indian consumers' attitudes towards purchasing organically produced foods: An empirical study

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3