Strategic Issues for Accenture Bangladesh: A Developing Country Perspective

Abstract

This case study was inspected to grasp the facets of information technology (IT) industry in Bangladesh by taking Accenture, a multinational management consulting, technology services and outsourcing company as a subject of study. The purpose was to determine the importance of technology and IT for economic agents, namely, countries, companies and customers. Rapid growth and increase in demand for internet technology in all layer of activities stimulated country-wide development in IT infrastructure. The concept of a digitalized Bangladesh was dedicated to prioritize the IT sector in order to precipitate concurrent business growth and to facilitate both domestic and international relationship with concerned institutions. The ideology was reflected on other industries as these industries began to rely on a great deal of IT support to implement their operational activities. In such an environment, the Accenture Bangladesh case discussed its long-term plans for expanding its business horizon in Bangladesh.