Validating Service Locus of Control Scale for Hotels in Sample of Indian Business Travelers

Abstract

The purpose of this study was to validate the service locus of control (SLOC) scale in the hospitality sector in India. This article validated the SLOC scale (Bradley & Sparks, 2002) with a sample of Indian business travelers. The study aimed at examining reliability and validity of the scale. The validation of the scale was done through confirmatory factor analysis and discriminant as well as convergent validity was observed. The scale was administered to a sample of 304 business travelers (males = 173, females = 131). Results showed that the scale had high reliability and acceptable construct validity among Indian business travelers. The study offers implications for marketers to effectively customize the service offering by understanding the importance of locus of control in service settings. This is the first study to validate the SLOC scale among Indian business travelers. Besides, this is the first study to implement this scale in the hospitality sector.