Baseball, Beer, and Bulgari

Abstract

I use cultural capital as a conceptual framework for examining gender inequality at work. While much previous research has been situated in hypermasculine work settings, this study takes place in an industry (retail fashion) and an organization that are not hypermasculine—yet, the company’s cultural capital is dominated by men, and a glass ceiling persists. Using ethnographic data collected at the headquarters of a major Midwestern multinational retail corporation, I examine this puzzle. I explain how the cultural capital valued by upper management is gendered and contributes to the maintenance of the glass ceiling, and how members of upper management succeed or fail at activating their cultural capital. I also illustrate how the company’s industry and internal structure enable some women and gay men to successfully navigate a men-dominated work culture. In doing so, I attempt to synthesize previous studies on homophily and gendered organizations.