Emotionality and Social Activism

Abstract

This article addresses the dynamics and consequences of emotionality in social movement activity through a case study of a community development effort to establish a shelter for women in a small Ontario community in the early 1990s. From the perspective of involved actors, the shelter-building initiative took on “a life of its own,” producing outcomes that contravened their goals and values, as community workers and as feminists. These included two eventualities that shelter activists were particularly anxious to avoid—an “us-against-them” vilification of a male “opposition” and the stigmatization of abused women as a “problem population.” Theoretical work on the interplay of social structures, cultural repertoires, and the emotionality of the self provides insight into how and why such seemingly “irrational” processes evolve.