Television viewing habits of Saudi Arabian young adults

Author:

Boyd Douglas A.1,Shatzer Milton J.2

Affiliation:

1. College of Communications, University of Kentucky, Lexington, KY 40506-0042

2. Communication Division, Pepperdine University, Malibu, CA 90265

Abstract

This research first reviews the historical development of television in the kingdom of Saudi Arabia from political and cultural perspectives. Then the authors discuss a national survey done among a random sample of Saudi university students in the late 1980s. Data are presented showing television viewing amounts, program preferences, as well as information on both the importance and credibility of the visual medium.

Publisher

SAGE Publications

Reference19 articles.

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The utilization of direct satellite broadcasting (DBS) in Saudi Arabia;Journal of Broadcasting & Electronic Media;1998-06

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