In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected
Author:
Affiliation:
1. Babson College, MA, USA
2. King’s College London, UK
3. University of Bath, UK
4. Tecnológico de Monterrey, Mexico
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,General Energy
Link
http://journals.sagepub.com/doi/pdf/10.1177/14413582231189896
Reference38 articles.
1. Apple. (n.d.). Today at Apple. https://www.apple.com/uk/today/calendar/coventgarden/?topics=photography&showHero=true&sn=R245
2. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
3. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
4. Customer Inspiration: Conceptualization, Scale Development, and Validation
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