What You Think is What You Get: Comparative Evaluations of Close Relationships

Abstract

Three studies tested the hypothesis that focus of comparison moderates the influence of comparison standards on relationship satisfaction. Participants were asked to evaluate either their current relationships or their alternative relationships relative to an external comparison standard: a romantic stereotype (Study 1) or others’ relationships (Studies 2 and 3). Consistent with the focusing hypothesis, the results show that people are more satisfied when they assimilate their relationship outcomes to a high standard or when they contrast them away from a low standard. Satisfaction, however, also increases when alternative relation-ships are contrasted away from a high standard or when they are assimilated to a low standard of comparison. Perceived quality of alternatives partially mediated the impact of focus of comparison on satisfaction. This finding is consistent with interdependence theory’s distinction between a comparison level and a comparison level for alternative relationships, which are not completely independent from each other.