Communicating Commitment: A Relationship-Protection Account of Dyadic Displays on Social Media

Abstract

People often make their romantic relationships visible to others through dyadic displays (DDs). Yet, their reasons for doing so are not well-understood. We proposed and tested a relationship-protection account of DD use, focusing on a social media environment. We predicted that relationship-protection motivation would predict DDs and that DDs would serve a relationship-protective function. In Study 1, a correlational study of romantically involved Facebook users, relationship-protection motivation positively predicted DD use on Facebook even when controlling for feelings of interconnectedness. Relationship-protection motivation also mediated effects of relationship satisfaction and commitment on DD use. In Study 2, participants perceived a target whose Facebook profile we experimentally manipulated to include DDs (vs. not) as more likely to be in a high-quality relationship and less receptive to romantic advances from others, with implications for participants’ interest in affiliating with the target. Our findings support a relationship-protection account of DD use on social media.