When Polarization Triggers Out-Group “Counter-Projection” Across the Political Divide

Abstract

Although projecting one’s own characteristics onto another person is pervasive, “counter-projection,” or seeing the opposite of oneself in others is also sometimes found, with implications for intergroup conflict. After a focused review of previous studies finding counter-projection (often unexpectedly), we map conditions for counter-projection to an individual out-group member. Counter-projection requires identified antagonistic groups, is moderated by in-group identity, and is moderated by which information is assessed in the target person. Using political groups defined by support for former U.S. President Trump, across our Initial Experiment ( N = 725) and Confirmatory Experiment ( N = 618), we found counter-projection to individual political out-group targets for moral beliefs, personality traits, and everyday likes (e.g., preference for dogs vs. cats). Counter-projection was increased by in-group identification and overlapped considerably with “oppositional” out-group stereotypes, but we also found counter-projection independent of out-group stereotypes (degree of overlap with stereotyping depended on the information being projected).