Changing Racial Beliefs by Providing Consensus Information

Abstract

In two experiments, the authors found that providing feedback to European American participants that others held different beliefs about African Americans than they originally estimated significantly changed the beliefs that they held about that group. The observed changes were stronger for people who were exposed to information about the opinions of ingroup rather than outgroup members and persisted when measured in an unrelated experimental session held 1 week later. The authors also found in a third experiment that providing information that others agreed with the individual’s own racial stereotypes bolstered them such that they were more resistant to subsequent change attempts. Taken together, the results suggest that learning about the racial beliefs of others has the potential to either produce or inhibit stereotype change.