International Regulation of Direct Satellite Broadcasting: Illusions and Alternatives

Abstract

In a futuristic scenario a look is taken at the possible political and legal responses to new communication technologies, in particular DBS. The previous fronts in the international discussion of transnational broadcasting and its regulation will probably break down. In the wake of the international distribution of the programmes of commercial broadcasters, hitherto existing external services will lose their special role. Internationally distributed programmes financed by advertising will trigger a new brand of problems for recipient countries. These, especially the developing countries, are advised to prepare their populations as soon as possible for the confrontation with these programmes, and to ensure that they possess independent broadcasting systems.