Affiliation:
1. University of Oslo, Norway,
Abstract
■ Exploring the vote-in formats Strictly Come Dancing and Britain’s Got Talent, this article examines how mass communication is changing as a result of audience involvement via digital platforms. The central argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience, and thus new challenges for the TV industry. ■
Subject
Language and Linguistics,Communication
Reference32 articles.
1. Talking alone
2. Radio as a Means of Communication: A Talk on the Function of Radio
3. Clarke, Michael ( 1987) ‘Quiz and Game Shows’, pp. 49-61 in M. Clarke (ed.) Teaching Popular Television. London: Methuen.
Cited by
18 articles.
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