Low-cost Technologies for Kirana (Small) Retail: A Game Changer?

Author:

Choudhary Vikram1ORCID,Aithal Rajesh K1ORCID

Affiliation:

1. Indian Institute of Management Lucknow, Uttar Pradesh, India.

Abstract

The small retail sector in India, which employs millions of people, faces continuous threats from the emergence of modern retail and e-commerce. There is an urgent need to become more efficient and competitive. Increased use of technology can address many of the challenges, and in the last few years, many tech start-ups have come up with low-cost technology solutions for small retailers. The article attempts to map the emergence of these low-cost technologies and draw out the themes that could help increase the adoption and help the small retailer become more competitive.

Publisher

SAGE Publications

Subject

General Medicine

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis;International Journal of Retail & Distribution Management;2023-12-18

2. Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study;Qualitative Market Research: An International Journal;2023-08-01

3. Factors influencing technology adoption amongst small retailers: insights from thematic analysis;International Journal of Retail & Distribution Management;2022-09-07

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