Globalization and Business Masculinities

Abstract

The idea of “transnational business masculinity” is explored in life-history interviews with Australian managers. Their world is male-dominated but has a strong consciousness of change. An intense and stressful labor process creates multiple linkages among managers and subjects them to mutual scrutiny, a force for gender conservatism. In a context of affluence and anxiety, managers tend to treat their life as an enterprise and self-consciously manage bodies and emotions as well as finances. Economic globalization has heightened their insecurity and changed older patterns of business; different modes of participating in transnational business can be identified. Managerial masculinity is still centrally related to power, but changes from older bourgeois masculinity can also be detected: tolerance of diversity and heightened uncertainty about one’s place in the world and gender order. Some support is found for the transnational business masculinity hypothesis, but a spectrum of gender patterns must be recognized in an increasingly complex business environment.