What Makes Groups Emotional?

Abstract

When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention has mainly focused on processes driven by the way emotions are shared between people via emotional interactions. Although interactions are a major driver of group emotionality, I review empirical findings that suggest that understanding group emotionality requires a broader view that integrates two additional processes: how emotions unfold within the social infrastructure in which they are shared and how these processes are affected by people’s cognition about emotions. I propose to summarize the literature using an infrastructure-cognition-interaction framework that contributes to a broader understanding of group emotionality, which should improve our ability to predict group emotionality and to change these emotions when they are undesired.