Challenges in Understanding Human-Algorithm Entanglement During Online Information Consumption

Abstract

Most content consumed online is curated by proprietary algorithms deployed by social media platforms and search engines. In this article, we explore the interplay between these algorithms and human agency. Specifically, we consider the extent of entanglement or coupling between humans and algorithms along a continuum from implicit to explicit demand. We emphasize that the interactions people have with algorithms not only shape users’ experiences in that moment but because of the mutually shaping nature of such systems can also have longer-term effects through modifications of the underlying social-network structure. Understanding these mutually shaping systems is challenging given that researchers presently lack access to relevant platform data. We argue that increased transparency, more data sharing, and greater protections for external researchers examining the algorithms are required to help researchers better understand the entanglement between humans and algorithms. This better understanding is essential to support the development of algorithms with greater benefits and fewer risks to the public.