Affiliation:
1. The George Washington University
Abstract
This article investigates two examples ofcitizen cyber-organizing in the context ofthe literatures on social capital and organizing. It asks, What can cyber-organizations teach us about the current state of social capital? What are the implications ofcyber -organizing for the context ofpublic administration? What implications do cyber-organizations hold for the role of the public administrator? The author concludes that the continuous communication ofparticipants in cyber-organizations, as well as their transitory and informal roles and rules, their social and emotional support, and their development of a shared understanding of the issues they face function as forms of social capital that facilitate civic engagement. Furthermore, cyber-organizations add to the fragmented and fluid social and political environment confronting public administration. Finally, to realize the potential power and significance of cyberorganizing, public administrators should begin to see such organizations through a lens that is different fromthe professional orientation to interest groups that has pervaded the field. Public administrators must reimagine themselves as agents of the social bond.
Subject
Marketing,Public Administration,Sociology and Political Science
Cited by
38 articles.
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