Public Attitudes Towards Glass Recycling in Scotland

Abstract

This paper describes a research project into public attitudes towards glass recycling in Scotland which was undertaken with the objective of identifying ways of increasing the recycling rate. Interviews were carried out of users and non-users at a number of sites in different districts in Scotland with the object of ascertaining the knowledge of glass recycling, motivation and behaviour of both groups. The results gave considerable insights into the types of people that were involved in recycling, their aspirations, motivation, types of trip, mode of transport etc. Significant insights into motivation of non-recyclers were also obtained. Interestingly, it seemed that glass recycling promotional campaigns had made little impact on either group. A number of conclusions were drawn from the study and suggestions about the appropriate targeting of future promotional campaigns put forward.