The Influence of Sexism and Incivility in WhatsApp Political Discussions on Affective Polarization: Evidence from a 2022 Multi-Party Election in India

Abstract

In contemporary political discourse, the concern of affective polarization, often fueled by uncivil and sexist discourse, is notably evident in digital communication contexts like WhatsApp. In this study, we examined the potential effects of uncivil and sexist messages as well as moderator interventions against these messages coming from political in- and out-group members in such political groups through a survey experiment ( N = 1,464) fielded during the 2022 Uttar Pradesh (India) Legislative Assembly Elections. We investigate these questions and extend the prior work on affective polarization by introducing a new measure of Average Inter-party Affective Distance, which provides a single metric to index overall polarization in a multi-party election context. Our results showed that exposure to sexist uncivil messages had no discernible effect on affective polarization, political participation, and voting intention. Additionally, moderator warnings against incivility had no significant effects. However, we observed a variation in how respondents processed these messages based on their preexisting attitudes; notably, individuals with less sexist views were more inclined to vote after being exposed to sexist uncivil messages. These findings suggest that the influence of incivility and sexism in messaging platforms like WhatsApp on the wider electorate’s political behavior and attitudes is relatively limited. This research contributes to our understanding of the role of digital political communication, highlighting the importance of message content and preexisting individual differences in shaping affective polarization and mobilization.