Populism as “Truth”: How Mediated Authenticity Strengthens the Populist Message

Abstract

The rise of populism is often explained by political factors, economic factors, and media and communication factors. This article analyzes populism in the context of an increased focus on authenticity in political communication. The main aim is to discuss to what degree mediated authenticity strengthens the populist message and what consequences the nexus between authenticity and populism might have for the quality of democratic governance. As a theoretical backdrop, the article discusses the implications of increased valorization of authenticity in times of distrust, and how perforned truth is a key appeal of populism in representative democracies. The methodological approach is a systematic analysis of seven authenticity strategies identified in previous research: consistency, spontaneity, ordinariness, confession, immediacy, ambivalence, and imperfection. In addition to the theoretical analysis, the article offers a case study of the performance of Donald Trump, focusing on how mediated authenticity strengthens the populist message. The study is conducted in a mainly U.S.-context and includes material collected between 2016 and 2023. A key argument is that although performed authenticity can be both advantageous and disadvantageous, depending on the status of the candidate, there is lower risk involved for populist politicians than mainstream politicians because the strategies correspond more with the ideology. In conclusion, the article argues that performed authenticity might legitimize hate speech, conspiracy theories, and post-truth politics because populists claim to have a particular relation to the truth.