Does Russian Propaganda Lead or Follow? Topic Coverage, User Engagement, and RT and Sputnik’s Agenda Influence on US Media

Abstract

Russian state propaganda outlets Russia Today (RT) and Sputnik are an important part of Russian foreign policy and key global sources of disinformation. Previous work has argued that they focus on exploiting social divisions among foreign audiences and worried that Russian propaganda may influence the broader media agenda. To date, though, there has been no comprehensive study of what RT and Sputnik actually cover, or any quantitative analysis of their influence on other coverage. We analyze 4.7 million English-language news articles from RT, Sputnik, and sixty-seven other news outlets linked to on Facebook from 2017 to 2021, articles that collectively generate 22.6 billion user interactions. Contrary to assumptions in previous studies, RT and Sputnik gave modest attention to US domestic politics, focusing instead on a set of geopolitical issues including the Middle East, armed conflicts, and international statecraft. Using a VAR model, we show that RT and Sputnik Granger-cause coverage on its high-priority issues across all categories of US media: center, left-wing, right-wing, and far-right. On domestic issues, RT and Sputnik follow center and far-right outlets instead of leading. Our study is an important corrective to earlier scholarship, which has overstated RT and Sputnik’s engagement with US domestic issues and blurred the specialized roles different Russian organizations play in malign influence operations.