Media in the Game of Politics: Effects of Strategic Metacoverage on Political Cynicism

Abstract

This study examines the effects of generic strategy news, self-referential press news, and “spin” spotlighting publicity coverage on political cynicism, against the backdrop of governance and policy. Drawing on data from two experiments allowing for replication within a single study, the authors demonstrate that exposure to both generic and publicity strategy news aroused political cynicism relative to issue-based news. In addition, the authors found positive interactions between political knowledge and strategic press and publicity news exposure, showing that more knowledgeable individuals were more strongly affected by these frames. The findings are discussed in the light of extant knowledge about framing effects and the media's increasing use of metareporting.