It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration

Author:

O’Loughlin Deirdre1ORCID,Gummerus Johanna2ORCID,Kelleher Carol3ORCID

Affiliation:

1. Department of Management and Marketing, Kemmy Business School, Universty of Limerick, Limerick, Ireland

2. Department of Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland

3. Department of Management and Marketing, University College Cork, Cork, Ireland

Abstract

Transformative Service Research (TSR) highlights the fundamental importance of resource integration for consumer well-being. However, recent research suggests that resource integration can be problematic and imperfect, particularly for vulnerable consumers with complex and ongoing resource requirements. Such vulnerable consumers may face transition challenges and end up in an uncertain “in-between” experience of liminality, where the linkage to resource integration remains under-researched. In response to recent service prioritization challenges, we explore how vulnerable actors experience liminality and resource integration in service systems. The vulnerable actors highlighted in this study are parents in families of children with life-long conditions (e.g., autism spectrum disorder/ASD and Down syndrome). We reveal a new form of liminality as a persistent, relational phenomenon that interdependent vulnerable actors with ongoing complex resource needs collectively experienced within service systems. Further, we identify the dynamics of persistent liminality as Precipitating, Subsisting, and Resisting. Finally, in line with TSR, we shed light on the resource constraints that decrease the well-being of vulnerable consumers. We also identify implications for theory, practice, and future research.

Funder

CERS, the Centre for Relationship Marketing and Service Management, Hanken School of Economics

Publisher

SAGE Publications

Subject

Organizational Behavior and Human Resource Management,Sociology and Political Science,Information Systems

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