Consumer Cocreation in New Product Development-Reference-Cited by-同舟云学术

Consumer Cocreation in New Product Development

Published:2010-08 Issue:3 Volume:13 Page:283-296
ISSN:1094-6705
Container-title:Journal of Service Research
language:en
Short-container-title:Journal of Service Research

Author:

Hoyer Wayne D.¹,Chandy Rajesh²,Dorotic Matilda³,Krafft Manfred⁴,Singh Siddharth S.⁵

Affiliation:

1. McCombs School of Business, University of Texas at Austin, Austin, TX, USA,

2. London Business School, London, United Kingdom

3. University of Groningen, Groningen, The Netherlands

4. Department of Marketing, University of Muenster, Muenster, Germany

5. Rice University, University of Houston, Houston, TX, USA

Abstract

The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.

Publisher

SAGE Publications

Subject

Organizational Behavior and Human Resource Management,Sociology and Political Science,Information Systems

Link

http://journals.sagepub.com/doi/pdf/10.1177/1094670510375604

Reference67 articles.

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2. Psychological Implications of Customer Participation in Co-Production

3. Managing innovation through customer coproduced knowledge in electronic services: An exploratory study

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