Myth and Leadership Vision: Rhetorical Manifestations of Cultural Force

Abstract

Executive Summary We argue that the nature of myth is such that it may be involved in any personally-significant or group-significant attempt to change behavior or attitudes. Second, in one sense at least, vision has a force to it that requires further exploration; one explanation for such force is that myth may be involved as a rhetorical resource or as a cultural imperative in effective vision. Third, we argue that considering myth and vision as an amalgam enhances our understanding. In short, myth and vision are described as symbiotic, co-activated, co-authorizing constructs.