Etiquette Books, Discourse and the Deployment of an Order of Things

Abstract

Grounded on Foucault's suggestion that discourses are not just referential or representational systems, but part of the infrastructure ordering practices in a society, this article analyzes transformations in the etiquette literature in the USA at the beginning of the 20th century. It claims that the transformations undergone by etiquette books at the time involved not only a change in the substance of manners but also in their format, and it shows how this change in format embodied and helped deploy an infrastructure of social relations constituted by a logic of decenteredness, as opposed to a logic of centeredness. The article discusses both the theoretical issues raised by the concept of an infrastructure of social relations and methodological points concerning the use of etiquette books for social research, and raises some analytical questions regarding our understanding of American history at the time, as well as our more general conceptions of modernity and postmodernity. In order to reinforce its general argument concerning the embeddedness of an infrastructure of social relations in discourse, and to help clarify the idea of a logic of decenteredness, the article also illustrates how etiquette books from a much earlier period embodied and deployed a logic of centeredness.