Affiliation:
1. West Virginia University, USA
2. Clemson University, USA
Abstract
This study, employing an exploratory mixed-methods approach, explores college students’ use of Yik Yak, a pseudo-anonymous social media platform that allows users to post short messages and engage primarily with other nearby users. Study 1 qualitatively examined student uses and perceptions of the app through 12 in-depth interviews with Yik Yak users. Study 2 conducted a content analysis of yaks ( N = 3,905) from 24 colleges and universities to gain a better understanding of the content that students post and engage with inside the app. The combination of qualitative and quantitative findings offers insight into the complex phenomena of Yik Yak in a university setting. Limitations and future directions of research are discussed.
Subject
Computer Science Applications,Communication,Cultural Studies
Reference30 articles.
1. "Is it Weird to Still Be a Virgin"
2. Anonymous social media – Understanding the content and context of Yik Yak
3. Carr C., Schrock D., Dauterman P. (2009, June). Speech act analysis within social network sites’ status messages. Conference Paper. International Communication Association, Chicago, IL, pp. 1-38.
4. Students' Sense of Campus Community: What it Means, and What to do About It
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献