Affiliation:
1. Film University Babelsberg KONRAD WOLF, Germany
2. Ludwig-Maximilians-University, Germany
Abstract
This article examines the relative importance of personal, descriptive, and injunctive norms for adolescents’ self-presentation on Instagram and analyzes the role of proximal and distal reference groups in norm negotiation. Based on 27 semi-structured interviews with German Instagram users between 14 and 19 years old, we identified four types of adolescents’ self-presentation that differ in terms of norms and referent others: authentic, self-confident, self-staged, and audience-oriented self-presentation. In addition, our study demonstrates that adolescents engage in reflective norm breaches when coping with conflicting self-presentation norms. These results highlight the crucial role of both adolescents themselves and their proximal and distal reference groups for norm negotiation.
Subject
Computer Science Applications,Communication,Cultural Studies
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