Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest-Reference-Cited by-同舟云学术

Why Do We Pin? New Gratifications Explain Unique Activities in Pinterest

Published:2016-07 Issue:3 Volume:2 Page:205630511666217
ISSN:2056-3051
Container-title:Social Media + Society
language:en
Short-container-title:Social Media + Society

Author:

Wang Ruoxu¹,Yang Fan¹,Zheng Saijing¹,Sundar S. Shyam¹

Affiliation:

1. Penn State University, USA

Abstract

Pinterest is now the fourth most popular social network site after Facebook, Twitter, and LinkedIn in the United States, offering its own suite of functions. This study investigated why individuals use specific features of Pinterest such as pinning, creating, liking, following, commenting, inviting, sharing, checking, searching, and browsing different categories. An online survey ( N = 113) revealed that a brand new set of gratifications (specific to digital media) predicted a large number of user behaviors in Pinterest. The results showcased the predictive value of affordance-based gratifications in shaping specific user behaviors on social-media.

Publisher

SAGE Publications

Subject

Computer Science Applications,Communication,Cultural Studies

Link

http://journals.sagepub.com/doi/pdf/10.1177/2056305116662173

Reference31 articles.

1. Specialization, homophily, and gender in a social curation site

2. Pin it!: Pinterest as a library marketing and information literacy tool

3. Internet use in the contemporary media environment

4. Uses of political computer bulletin boards

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