Networked Responses to Networked Harassment? Creators’ Coordinated Management of “Hate Raids” on Twitch

Abstract

This study investigates how social media creators navigate and respond to severe cases of ongoing, networked harassment. Drawing on 19 in-depth interviews with Twitch streamers who experienced a form of networked harassment known as “hate raids” on the platform, including three creators who built and shared tools to combat these attacks, this analysis pays particular attention to the nature and coordination of responses to networked harassment and the extent to which creators’ responses are also networked. This study’s findings suggest that, in the absence of communication and technical support from Twitch, creators started ad hoc networks for sharing technical tools, offering strategies for managing audiences during attacks, and providing emotional support for peer creators. Yet these networks of support were unevenly accessed across the streamers interviewed in this study and often existed only temporarily. This study’s findings furthermore indicate that communities on Twitch form primarily around individual streamers, which fosters supportive connections within that streamer’s audience community but limits opportunities for solidarities to form across streamers as a class of creative workers. I conclude by considering more broadly how platform infrastructures can facilitate or constrain different forms of community building among creators and their audiences.