The Impact of Social Media on Non-Monosexuals’ Responses to Discrimination: A Co-Cultural Approach

Abstract

This article examines how social media consumption habits predict non-monosexuals’ (people who are neither gay nor straight) communication with dominant groups. Using a survey ( N = 716), the study applies co-cultural theory to evaluate how they respond to discrimination. The findings of this study indicate that non-monosexuals are heavy users of social media and that it plays a significant role in their perceptions of their environment. Several lifestyle variables, including their field of experience, ability, and perceptions of costs and rewards, can predict the outcomes that non-monosexuals seek when responding to discrimination. Furthermore, social media moderate those relationships. Overall, the sample preferred an outcome of accommodation, indicating that they hope for equality and acceptance.