From Community Governance to Customer Service and Back Again: Re-Examining Pre-Web Models of Online Governance to Address Platforms’ Crisis of Legitimacy

Abstract

As online platforms grow, they find themselves increasingly trying to balance two competing priorities: individual rights and public health. This has coincided with the professionalization of platforms’ trust and safety operations—what we call the “customer service” model of online governance. As professional trust and safety teams attempt to balance individual rights and public health, platforms face a crisis of legitimacy, with decisions in the name of individual rights or public health scrutinized and criticized as corrupt, arbitrary, and irresponsible by stakeholders of all stripes. We review early accounts of online governance to consider whether the customer service model has obscured a promising earlier model where members of the affected community were significant, if not always primary, decision-makers. This community governance approach has deep roots in the academic computing community and has re-emerged in spaces like Reddit and special purpose social networks and in novel platform initiatives such as the Oversight Board and Community Notes. We argue that community governance could address persistent challenges of online governance, particularly online platforms’ crisis of legitimacy. In addition, we think community governance may offer valuable training in democratic participation for users.