Some Liberating Effects of Anonymous Electronic Brainstorming

Abstract

The high productivity of electronic brainstorming groups has been attributed to several factors, one of which is anonymity. The authors assessed the role of anonymity by randomly assigning brainstorming groups to one offour conditions: anonymous electronic, nonanonymous electronic, verbal, and nominal. The authors found some evidence that more controversial ideas were produced by members of anonymous electronic groups than by members of the other groups. The authors also found clear evidence that anonymous brainstorming groups produced more nonredundant ideas than did nonanonymous brainstorming groups.