Predictors of Horror Film Attendance and Appeal

Abstract

A survey was conducted to determine the antecedents of the exposure to and appeal of horror films. Audience members leaving the theater after viewing Halloween II were interviewed using a questionnaire that contained measures of specific reasons for liking horror films as well as measures of several individual-difference variables. A model emerged from structural equation analysis indicating that three important factors in the appeal of horror films are (a) the audience's desire to experience the satisfying resolutions usually provided in these films, (b) the audience's desire to see the destruction often found in these films, and (c) the sensation-seeking personality traits of audience members for these films. In addition, age and gender were important predictors. Horror films were enjoyed more by males and by younger viewers.