Affiliation:
1. Indiana University, Bloomington
Abstract
An electronically estimated form complexity variable, static complexity, is analyzed throughout the course of a network TV newscast. No support is found for the hypothesis that audiences prefer an optimal level of static complexity, but there is support for the hypothesis that longitudinal analysis accounts for more variance than a cross-sectional approach. This study has implications for research in TV news that confines itself to content-based variables and assumes only a cross-sectional relationship between newscast material and audience responses. Both form variables and time should be considered along with content in the study of reactions to TV news.
Subject
Linguistics and Language,Language and Linguistics,Communication
Cited by
4 articles.
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