The influence of sustainability knowledge and attitude on sustainable intention and behaviour of Malaysian and Indonesian undergraduate students

Author:

Mohamad Saleh Mohamad Saifudin1,Mehellou Ali1,Huang Miao2,Briandana Rizki3

Affiliation:

1. School of Communication, Universiti Sains Malaysia, Gelugor, Malaysia

2. School of Animation and Digital Arts, Communication University of China, Nanjing, China

3. Faculty of Communication Sciences, Mercu Buana University, Jakarta Barat, Indonesia

Abstract

The study aims to examine Malaysian and Indonesian undergraduate students’ sustainability knowledge and sustainable attitudes and the impact on their sustainability intention and sustainable behaviour. An online survey was conducted using 953 respondents. The SmartPLS (Partial Least Squares) analysis demonstrated that sustainability knowledge and sustainable attitude significantly impact the students’ sustainability intention. Nevertheless, the effect of sustainability knowledge was less than the sustainable attitude. The results confirmed that sustainability intention is important to influence sustainable behaviour among university students. Interestingly, Malaysian undergraduate students recorded higher effect levels of sustainability knowledge and attitude on sustainable intention and sustainability intention on sustainable behaviour compared to Indonesian students.

Publisher

SAGE Publications

Subject

Education

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