Short-term rentals supply-side’ structure and the struggle for rent appropriation: Insights from Andalusia, Spain

Abstract

Platform capitalism is a growing reality with a widening social and economic impact. The rapid expansion of Short-Term Rental (STR) platforms has led to new challenges for policy regulation. The main objective of this paper is to shed some light on current conflicts surrounding the regulation of STR. The body of literature on this topic mainly focuses on the increasing substitution of sharing economy by commercial hosts. By contrast, we explain that the ideological notion of host hinders the understanding of the supply-side structure. A critical approach (as critique of ideology and ideological categories) should entail a class perspective based on rent theory and engage with critical works on platform capitalism. In this article, we propose an innovative analytical approach to STR supply-side supported by rent theory, which focuses on the relationship of agents with land and technology ownership and specialised management services, as these are forms of rent appropriation. From this point of view, these supply-side agents are not hosts, but class factions with common and competing economic interests in rent appropriation. Therefore, they can employ a variety of strategies to influence the political regulation of STRs. Based on in-depth interviews with landlords, individual managers, and corporate agencies in Andalusia (Southern Spain), we show the conflicting internal structure behind the ideological notion of host and even professionalisation.