Caribbean liming

Abstract

This study explores the metaphorical concept of liming, its origins and role in building social relations and creating a social identity and the fabric for society in the Caribbean. We integrate Caribbean liming with the theory of social capital, and in particular with social relationships. We highlight the importance of common community norms and their influence on the potential for liming to build networks, trust, information and communication exchange, social cohesion, political empowerment and collective action to create greater social capital. In this study we emphasize that the cultural context of the Caribbean limits the opportunity for bridging gaps in relationship networks and fosters bonding in the community. This study highlights observations on liming and social capital by reporting secondary data and primary interview data analyses, and concludes with a discussion of the rebranding of regional telecommunications provider, Cable & Wireless, as LIME, building on the liming metaphor.