Young People’s Recommendations for Accessible, Engaging, and Relevant COVID-19 Research Communication in Australia

Author:

Douglass Caitlin H.12ORCID,Roe Merryn13,Raggatt Michelle1,Schlotthauer Felicia1ORCID,Swe Zay Yar4,Main Stephanie1,Lim Megan S. C.123,Masson Lindi1567

Affiliation:

1. Burnet Institute, Melbourne, VIC, Australia

2. Melbourne School of Population and Global Health, University of Melbourne, VIC, Australia

3. Monash School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC, Australia

4. Burnet Institute, Yangon, Myanmar

5. Institute of Infectious Disease and Molecular Medicine, Department of Pathology, University of Cape Town, South Africa

6. Centre for the AIDS Programme of Research in South Africa, Durban, South Africa

7. Monash Central Clinical School, Monash University, Melbourne, VIC, Australia

Abstract

Research is often communicated in ways that fail to reach young people. This participatory study explored young people’s recommendations for making COVID-19 research communication accessible, engaging, and relevant for young people in Australia. We held eight online Zoom workshops with nine young people (18–21 years). Participants recommended researchers share their findings on platforms young people already use, particularly social media. Young people were more likely to engage with research communicated by trusted sources, particularly medical professionals. To keep young people engaged, researchers needed to clearly communicate one main message and simplify evidence using audio-visual formats. To make research communication more relevant, young people recommended sharing findings that related to their experiences throughout the pandemic and providing young people with opportunities to shape research communication and provide feedback. Findings suggest there are opportunities to make COVID-19 research communication more accessible, engaging, and relevant for young people by incorporating their ideas.

Funder

Burnet Institute

Publisher

SAGE Publications

Subject

General Social Sciences,Sociology and Political Science,Social Sciences (miscellaneous)

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