The Answer to Suburbia: Playboy's Urban Lifestyle

Author:

Fraterrigo Elizabeth1

Affiliation:

1. University of Nevada-Las Vegas

Abstract

This article examines images of urban and domestic space that appeared in Playboy magazine in the 1950s and 1960s. It argues that in crafting the bachelor's ideal habitat, Playboy engaged in a popular discourse on changing roles for men and women, transformations in the urban landscape, and a consolidating ethos of consumption. Readers encountered a vision of urban life and domesticity that served as a gendered response to the perceived “feminization” of society and widespread suburbanization while also countering images of urban decline. Playboy's representations of the bachelor pad and the city provide insight into the meanings attached to the evolution of the metropolitan landscape in the postwar period and reveal the cultural foundations for the construction of a masculine identity based on leisure and consumption.

Publisher

SAGE Publications

Subject

Urban Studies,Sociology and Political Science,History

Reference66 articles.

1. My investigation of the playboy's domestic realm builds on Barbara Ehrenreich's insights about Playboy's attempt to reclaim indoor space for men in The Hearts of Men: American Dreams and the Flight from Commitment (Garden City, NY: Anchor Press/ Doubleday, 1983), 43-4. For an excellent discussion of commodity consumption and postwar masculinity, see Bill Osgerby, Playboys in Paradise: Masculinity, Youth and Leisure-Style in Modern America (New York: Berg, 2001).

2. Elaine Tyler May, Homeward Bound: American Families in the Cold War Era (New York: Basic Books, 1988), 3-8; Jessica Weiss, To Have and To Hold: Marriage, the Baby Boom, and Social Change (Chicago : University of Chicago Press, 2000 ); Stephanie Coontz, The Way We Never Were: American Families and the Nostalgia Trap (New York: Basic Books, 1992), 23-29; Steven Mintz and Susan Kellogg, Domestic Revolutions: A Social History of American Family Life (New York: The Free Press, 1988), 183-184; Kenneth T. Jackson, Crabgrass Frontier: The Suburbanization of the United States (New York: Oxford University Press, 1985 ), 233, 240-41; and Lynn Spigel, Make Room for TV: Television and the Family Ideal in Postwar America (Chicago : University of Chicago Press, 1992), 177-180.

3. "It's Good to Blow Your Top": Women's Magazines and a Discourse of Discontent, 1945-1965

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