Visitors’ perceived impacts of interpretation on knowledge, attitudes, and behavioral intentions at Miquelon Lake Provincial Park, Alberta, Canada

Abstract

Interpretation in protected areas can help reach conservation goals and inspire a new generation of knowledgeable and dedicated park supporters. However, few research projects have examined this connection in a comprehensive manner. This 2011 study evaluated perceived knowledge, interest, appreciation, and advocacy impacts from interpretive programs at Miquelon Lake Provincial Park (MLPP), Alberta, Canada. Of 497 respondents, 19.7% attended an interpretive program. Among attendees, 89% rated the programs as excellent or very good, and most agreed that interpretation increased knowledge about nature (88%), interest in future programs (87%), and appreciation for MLPP (82%). Somewhat fewer but still a majority of attendees agreed that interpretation increased their desire to support AB Parks (71%), their awareness of environmental issues (69%), and their desire to help the environment (61%). Attendees (and nonattendees to a lesser extent) supported the role of interpretation in the park. The key constraints for not attending were lack of awareness, awkward timing, and being too busy. Park interpretation at MLPP appears to generate positive impacts related to the environment, regarding learning, awareness, appreciation, and a desire to help.