Hotel general managers’ perceptions of CSR culture: A research note

Abstract

The lodging industry has recently placed a greater emphasis on Corporate Social Responsibility (CSR) in an effort to present itself as a responsible global citizen. The objective of the study was to identify hotel general managers’ (GM) perceptions of their corporate-level Corporate Social Responsibility culture. The data were collected via an online survey of Florida hotel general managers using a CSR scale developed by Turker in the year 2009 and a Social Attitude Scale. A total of 123 surveys were returned and deemed usable, equating to a 22% response rate. The overall results indicated that GMs had a positive perception of their corporation’s CSR culture. In addition, the results of the study indicated that there was a positive correlation between the GMs’ personal attitudes toward CSR and their perception of their corporation’s CSR culture. Also, GMs of smaller hotels tended to have a more positive perception of their corporation’s CSR culture, although there was no difference based upon ownership structure. This study contributes to the general CSR research body of knowledge and is unique in terms of providing a number of benchmarks for the hospitality industry.