An exploratory study of community awareness of impacts and agreement to sustainable tourism development principles

Abstract

Before informed, active, full, or meaningful participation can be achieved, tourism planners need to evaluate stakeholder level of awareness and perception of tourism, the tourism process, impacts, and principles of sustainability. Framed with stakeholder theory, this study developed and piloted the Stakeholder Understanding of Sustainable Tourism Development Index (SUSTDI), a tool that assesses awareness of tourism impacts and agreement to principles of sustainable tourism development. The results produced a six-factor solution (α = .93); resource preservation, environmental education, stakeholder inclusion, economic planning, cultural awareness, and community resource identification. Differences between community groups were also examined. Though continued validation of the SUSTDI is needed, this is an initial step in providing a tool for tourism planners to assess a community’s level of awareness and agreement as a precursor to developing education and training programs to increase understanding and knowledge of sustainable tourism development.