Beyond the homestay: Women’s participation in rural tourism development in Mekong Delta, Vietnam

Author:

Quang Tuyen D1ORCID,Phan Tran Nguyet Minh2,Sthapit Erose3ORCID,Thanh Nguyen Ngoc Thach4,Le Trang M4,Doan Tuan Ngoc1,Thu-Do Thuong5

Affiliation:

1. Faculty of Tourism, Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam

2. Vietnam Tourism Research, Ho Chi Minh City, Vietnam

3. Department of Marketing, International Business, and Tourism, Manchester Metropolitan University, Manchester, UK; Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia; School of Business, Woxsen University, Hyderabad, India; UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia; HANKEN School of Economics, Helsinki, Finland; Faculty of Social Sciences and Business Studies, University of Eastern Finland, Finland

4. Faculty of Tourism and Hospitality, Van Lang University, Ho Chi Minh City, Vietnam

5. Sciences Geographiques, Université Laval, Quebec, QC, Canada

Abstract

This study examines the impact of the homestay tourism program in Mekong Delta, Vietnam, on women’s participation and empowerment in rural tourism development. As part of this study, 22 interviews were conducted with homestay owners to explore the benefits and challenges of women’s involvement in this type of tourism. The findings show that homestay tourism program has helped women to generate extra income, strengthen family ties, and increase their social influence while reducing domestic violence. However, cultural expectations and gender roles continue to pose challenges. This study underscores the importance of women’s participation in homestay tourism program and provides suggestions for promoting gender equality and women’s empowerment in tourism development. The study highlights the potential of women’s involvement in creating a sustainable and inclusive tourism industry and calls for further research and action to promote gender equality and women’s rights in tourism. The findings have practical implications for policymakers and practitioners in the tourism sector.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

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