Structural Equation Modelling in Hospitality Research

Abstract

Structural equation modelling (SEM) is a statistical procedure gaining increased attention in psychology, marketing and business research. As few studies in hospitality research utilise this cutting-edge method of modelling and testing linear relationships, this paper seeks to rationalise the implementation of its use. A conceptual and non-technical overview of the process is discussed, identifying the positive and negative aspects of the procedure. In addition, examples of SEM in practice in hospitality research are examined.